mkdocs-material/docs/setup/setting-up-social-cards.md
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---
template: overrides/main.html
---
# Setting up social cards
Social cards, also known as social previews, are images that are displayed when
a link to your project documentation is shared on social media. Material for
MkDocs can generate beautiful social cards automatically, using the [colors]
[palette.primary], [fonts][font.text] and [logo][^1] defined in `mkdocs.yml`.
[^1]:
Both types of logos, images (`theme.logo`) and icons (`theme.icon.logo`)
are supported. While an image logo is used as-is, icons are filled with the
color used in the header (white or black), which depends on the primary
color.
[palette.primary]: changing-the-colors.md#primary-color
[font.text]: changing-the-fonts.md#regular-font
[logo]: changing-the-logo-and-icons.md#logo
## Configuration
### Built-in social cards
[:octicons-heart-fill-24:{ .mdx-heart } Insiders][Insiders]{ .mdx-insiders } ·
[:octicons-tag-24: insiders-2.12.0][Insiders] ·
:octicons-cpu-24: Plugin ·
:octicons-beaker-24: Experimental
The built-in social cards plugin generates a social preview image for every page
and adds the necessary meta tags, so it's displayed on social media when shared.
First, ensure you've set [`site_url`][site_url] in `mkdocs.yml`.[^2] Then, add
the following lines to `mkdocs.yml` to enable the plugin:
[^2]:
When using this plugin, the [`site_url`][site_url] setting is mandatory, as
social preview images don't work with relative URLs.
``` yaml
plugins:
- social
```
For example, the page on [setting up site analytics] renders as:
<figure markdown>
[![Social cards preview]][Social cards preview]
<figcaption markdown>
Want to try it out? Copy the current URL and paste it into [Twitter's Card
validator] to see how social cards look in action.
</figcaption>
</figure>
The following configuration options are available:
`cards_color`{ #cards-color }
: [:octicons-tag-24: insiders-2.13.0][Insiders] · :octicons-milestone-24:
Default: [primary color][palette.primary] This option specifies which
colors to use for the background `fill` and foreground `text` when
generating the social card:
``` yaml
plugins:
- social:
cards_color:
fill: "#0FF1CE" # (1)
text: "#FFFFFF"
```
1. Colors can either be defined as HEX colors, or as [CSS color keywords].
Note that HEX colors must be enclosed in quotes.
`cards_directory`{ #cards-directory }
: :octicons-milestone-24: Default: `assets/images/social` This option
specifies where the generated social card images will be written to. It's
normally not necessary to change this option:
``` yaml
plugins:
- social:
cards_directory: assets/images/social
```
[Insiders]: ../insiders/index.md
[site_url]: https://www.mkdocs.org/user-guide/configuration/#site_url
[setting up site analytics]: setting-up-site-analytics.md
[Social cards preview]: ../assets/screenshots/social-cards.png
[Twitter's Card validator]: https://cards-dev.twitter.com/validator
[meta tags]: #meta-tags
[CSS color keywords]: https://developer.mozilla.org/en-US/docs/Web/CSS/color_value#color_keywords
#### Caching <small>recommended</small> { #caching data-toc-label="Caching" }
The [built-in social cards] plugin automatically fetches the fonts you define
in `mkdocs.yml` from Google Fonts, and uses them to render the text that is
displayed on the social card. The font files and generated cards are both
written to the `.cache` directory, which is used in subsequent builds to detect
whether the social cards need to be regenerated. You might want to:
1. Ignore the `.cache` directory in your project, by adding it to `.gitignore`.
2. When building your site for publishing, use a build cache to save the
`.cache` directory in between builds. Taking the example from the
[publishing guide], add the following lines:
``` yaml hl_lines="15-18"
name: ci
on:
push:
branches:
- master
- main
jobs:
deploy:
runs-on: ubuntu-latest
steps:
- uses: actions/checkout@v2
- uses: actions/setup-python@v2
with:
python-version: 3.x
- uses: actions/cache@v2
with:
key: ${{ github.ref }}
path: .cache
- run: pip install mkdocs-material
- run: mkdocs gh-deploy --force
```
[built-in social cards]: #built-in-social-cards
[publishing guide]: ../publishing-your-site.md#with-github-actions
#### Meta tags
The [built-in social cards] plugin automatically sets all necessary `meta` tags,
equivalent to the following two customizations, which you can set manually when
you don't want to use it:
=== ":material-graph: Open Graph"
``` html
{% block extrahead %}
{% set title = config.site_name %}
{% if page and page.meta and page.meta.title %}
{% set title = title ~ " - " ~ page.meta.title %}
{% elif page and page.title and not page.is_homepage %}
{% set title = title ~ " - " ~ page.title %}
{% endif %}
<meta property="og:type" content="website" />
<meta property="og:title" content="{{ title }}" />
<meta property="og:description" content="{{ config.site_description }}" />
<meta property="og:url" content="{{ page.canonical_url }}" />
<meta property="og:image" content="<url>" />
<meta property="og:image:type" content="image/png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
{% endblock %}
```
=== ":fontawesome-brands-twitter: Twitter Cards"
``` html
{% block extrahead %}
{% set title = config.site_name %}
{% if page and page.meta and page.meta.title %}
{% set title = title ~ " - " ~ page.meta.title %}
{% elif page and page.title and not page.is_homepage %}
{% set title = title ~ " - " ~ page.title %}
{% endif %}
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="{{ title }}" />
<meta name="twitter:description" content="{{ config.site_description }}" />
<meta name="twitter:image" content="<url>" />
{% endblock %}
```
[Twitter Cards]: https://developer.twitter.com/en/docs/tweets/optimize-with-cards/overview/abouts-cards
## Usage
If you want to adjust the title or set a custom description for the social card,
you can use the [Metadata] extension, which takes precedence over the
default values.
- [Changing the title]
- [Changing the description]
[Metadata]: extensions/python-markdown.md#metadata
[Changing the title]: ../reference/meta-tags.md#setting-the-page-title
[Changing the description]: ../reference/meta-tags.md#setting-the-page-description