mkdocs-material/docs/setup/setting-up-social-cards.md
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---
template: overrides/main.html
---
# Setting up social cards
Social cards, also known as social previews, are images that are displayed when
a link to your project documentation is shared on social media. Material for
MkDocs can generate beautiful social cards automatically, using the [colors]
[palette.primary], [fonts][font.text] and [logo][^1] defined in `mkdocs.yml`,
e.g.:
<figure markdown>
[![Social cards preview]][Social cards preview]
<figcaption markdown>
The social preview image for the page on [setting up site analytics].
[Twitter's Card validator] shows how it will look when shared.
</figcaption>
</figure>
[^1]:
Both types of logos, images (`theme.logo`) and icons (`theme.icon.logo`)
are supported. While an image logo is used as-is, icons are filled with the
color used in the header (white or black), which depends on the primary
color.
[palette.primary]: changing-the-colors.md#primary-color
[font.text]: changing-the-fonts.md#regular-font
[logo]: changing-the-logo-and-icons.md#logo
[Social cards preview]: ../assets/screenshots/social-cards.png
[setting up site analytics]: setting-up-site-analytics.md
[Twitter's Card validator]: https://cards-dev.twitter.com/validator
## Configuration
### Built-in social cards
[:octicons-heart-fill-24:{ .mdx-heart } Insiders][Insiders]{ .mdx-insiders } ·
[:octicons-tag-24: insiders-2.12.0][Insiders] ·
:octicons-cpu-24: Plugin ·
:octicons-beaker-24: Experimental
First, ensure you've installed all [dependencies] and have a valid [`site_url`]
[site_url], as social preview images must be referenced via absolute URLs.
Then, add the following lines to `mkdocs.yml`:
``` yaml
plugins:
- social
```
The following configuration options are available:
`cards`{ #cards }
: :octicons-milestone-24: Default: `true` This option specifies whether
to generate social card images. If you want to switch the plugin off, e.g.
for local builds, you can use an [environment variable]:
``` yaml
plugins:
- social:
cards: !ENV [SOCIAL_CARDS, false]
```
`cards_color`{ #cards-color }
: [:octicons-tag-24: insiders-2.13.0][Insiders] · :octicons-milestone-24:
Default: [primary color][palette.primary] This option specifies which
colors to use for the background `fill` and foreground `text` when
generating the social card:
``` yaml
plugins:
- social:
cards_color:
fill: "#0FF1CE" # (1)
text: "#FFFFFF"
```
1. Colors can either be defined as HEX colors, or as [CSS color keywords].
Note that HEX colors must be enclosed in quotes.
`cards_directory`{ #cards-directory }
: :octicons-milestone-24: Default: `assets/images/social` This option
specifies where the generated social card images will be written to. It's
normally not necessary to change this option:
``` yaml
plugins:
- social:
cards_directory: assets/images/social
```
[Insiders]: ../insiders/index.md
[dependencies]: #dependencies
[site_url]: https://www.mkdocs.org/user-guide/configuration/#site_url
[environment variable]: https://www.mkdocs.org/user-guide/configuration/#environment-variables
[CSS color keywords]: https://developer.mozilla.org/en-US/docs/Web/CSS/color_value#color_keywords
#### Dependencies
Two Python packages are installed alongside Material for MkDocs to generate the
social preview images, both of which are based on the [Cairo Graphics] library:
- [Pillow] Python imaging library
- [CairoSVG] Converter for `*.svg` files
The [Docker image] for Insiders comes with all dependencies pre-installed. If
you don't want to use Docker, see the following section which explains how to
install all dependencies on your system:
=== ":material-apple: macOS"
Make sure [Homebrew] is installed, which is a modern package manager for
macOS. Next, use the following command to install all necessary
dependencies:
```
brew install cairo freetype libffi libjpeg libpng zlib
```
=== ":fontawesome-brands-windows: Windows"
As stated in the [installation guide], the easiest way to get up and running
with the [Cairo Graphics] library on Windows is by installing [GTK+], since
it has Cairo as a dependency.
=== ":material-linux: Linux"
There are several package managers for Linux with varying availability per
distribution. The [installation guide] explains how to install the [Cairo
Graphics] library for your distribution:
=== ":material-ubuntu: Ubuntu"
```
apt-get install libcairo2-dev libfreetype6-dev libffi-dev libjpeg-dev libpng-dev libz-dev
```
=== ":material-fedora: Fedora"
```
yum install cairo-devel freetype-devel libffi-devel libjpeg-devel libpng-devel zlib-devel
```
=== ":fontawesome-brands-suse: openSUSE"
```
zypper install cairo-devel freetype-devel libffi-devel libjpeg-devel libpng-devel zlib-devel
```
[Cairo Graphics]: https://www.cairographics.org/
[Pillow]: https://pillow.readthedocs.io/
[CairoSVG]: https://cairosvg.org/
[Docker image]: ../insiders/getting-started.md#with-docker
[Homebrew]: https://brew.sh/
[installation guide]: https://www.cairographics.org/download/
[GTK+]: https://www.gtk.org/docs/installations/windows/
#### Caching <small>recommended</small> { #caching data-toc-label="Caching" }
The [built-in social cards] plugin automatically fetches the fonts you define
in `mkdocs.yml` from Google Fonts, and uses them to render the text that is
displayed on the social card. The font files and generated cards are both
written to the `.cache` directory, which is used in subsequent builds to detect
whether the social cards need to be regenerated. You might want to:
1. Ignore the `.cache` directory in your project, by adding it to `.gitignore`.
2. When building your site for publishing, use a build cache to save the
`.cache` directory in between builds. Taking the example from the
[publishing guide], add the following lines:
``` yaml hl_lines="15-18"
name: ci
on:
push:
branches:
- master
- main
jobs:
deploy:
runs-on: ubuntu-latest
steps:
- uses: actions/checkout@v2
- uses: actions/setup-python@v2
with:
python-version: 3.x
- uses: actions/cache@v2
with:
key: ${{ github.ref }}
path: .cache
- run: pip install mkdocs-material
- run: mkdocs gh-deploy --force
```
[built-in social cards]: #built-in-social-cards
[publishing guide]: ../publishing-your-site.md#with-github-actions
#### Meta tags
The [built-in social cards] plugin automatically sets all necessary `meta` tags,
equivalent to the following two customizations, which you can set manually when
you don't want to use it:
=== ":material-graph: Open Graph"
``` html
{% block extrahead %}
{% set title = config.site_name %}
{% if page and page.meta and page.meta.title %}
{% set title = title ~ " - " ~ page.meta.title %}
{% elif page and page.title and not page.is_homepage %}
{% set title = title ~ " - " ~ page.title %}
{% endif %}
<meta property="og:type" content="website" />
<meta property="og:title" content="{{ title }}" />
<meta property="og:description" content="{{ config.site_description }}" />
<meta property="og:url" content="{{ page.canonical_url }}" />
<meta property="og:image" content="<url>" />
<meta property="og:image:type" content="image/png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
{% endblock %}
```
=== ":fontawesome-brands-twitter: Twitter Cards"
``` html
{% block extrahead %}
{% set title = config.site_name %}
{% if page and page.meta and page.meta.title %}
{% set title = title ~ " - " ~ page.meta.title %}
{% elif page and page.title and not page.is_homepage %}
{% set title = title ~ " - " ~ page.title %}
{% endif %}
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="{{ title }}" />
<meta name="twitter:description" content="{{ config.site_description }}" />
<meta name="twitter:image" content="<url>" />
{% endblock %}
```
[Twitter Cards]: https://developer.twitter.com/en/docs/tweets/optimize-with-cards/overview/abouts-cards
## Usage
If you want to adjust the title or set a custom description for the social card,
you can use the [Metadata] extension, which takes precedence over the
default values.
- [Changing the title]
- [Changing the description]
[Metadata]: extensions/python-markdown.md#metadata
[Changing the title]: ../reference/meta-tags.md#setting-the-page-title
[Changing the description]: ../reference/meta-tags.md#setting-the-page-description