diff --git a/material/plugins/info/plugin.py b/material/plugins/info/plugin.py
index ea419e011..eaa12b81d 100644
--- a/material/plugins/info/plugin.py
+++ b/material/plugins/info/plugin.py
@@ -43,6 +43,7 @@ from zipfile import ZipFile, ZIP_DEFLATED
 # Info plugin configuration scheme
 class InfoPluginConfig(Config):
     enabled = opt.Type(bool, default = True)
+    enabled_on_serve = opt.Type(bool, default = False)
 
     # Options for archive
     archive = opt.Type(bool, default = True)
@@ -54,6 +55,17 @@ class InfoPluginConfig(Config):
 # Info plugin
 class InfoPlugin(BasePlugin[InfoPluginConfig]):
 
+    # Determine whether we're serving
+    def on_startup(self, *, command, dirty):
+        if not self.config.enabled:
+            return
+
+        # By default, the plugin is disabled when the documentation is served,
+        # but not when it is built. This should nicely align with the expected
+        # user experience when creating reproductions.
+        if not self.config.enabled_on_serve:
+            self.config.enabled = command != "serve"
+
     # Initialize plugin (run earliest)
     @event_priority(100)
     def on_config(self, config):
diff --git a/src/plugins/info/plugin.py b/src/plugins/info/plugin.py
index ea419e011..eaa12b81d 100644
--- a/src/plugins/info/plugin.py
+++ b/src/plugins/info/plugin.py
@@ -43,6 +43,7 @@ from zipfile import ZipFile, ZIP_DEFLATED
 # Info plugin configuration scheme
 class InfoPluginConfig(Config):
     enabled = opt.Type(bool, default = True)
+    enabled_on_serve = opt.Type(bool, default = False)
 
     # Options for archive
     archive = opt.Type(bool, default = True)
@@ -54,6 +55,17 @@ class InfoPluginConfig(Config):
 # Info plugin
 class InfoPlugin(BasePlugin[InfoPluginConfig]):
 
+    # Determine whether we're serving
+    def on_startup(self, *, command, dirty):
+        if not self.config.enabled:
+            return
+
+        # By default, the plugin is disabled when the documentation is served,
+        # but not when it is built. This should nicely align with the expected
+        # user experience when creating reproductions.
+        if not self.config.enabled_on_serve:
+            self.config.enabled = command != "serve"
+
     # Initialize plugin (run earliest)
     @event_priority(100)
     def on_config(self, config):