diff --git a/docs/insiders.md b/docs/insiders.md
index 034178523..096cceea7 100644
--- a/docs/insiders.md
+++ b/docs/insiders.md
@@ -41,9 +41,12 @@ for MkDocs Insiders.
 <div class="tx-sponsor" hidden>
   <h3>Join <span class="tx-sponsor__count"></span> awesome sponsors</h3>
   <div class="tx-sponsor__list"></div>
+  <a class="md-button md-button--primary" href="https://github.com/sponsors/squidfunk">
+    <span class="twemoji tx-heart"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M14 20.408c-.492.308-.903.546-1.192.709-.153.086-.308.17-.463.252h-.002a.75.75 0 01-.686 0 16.709 16.709 0 01-.465-.252 31.147 31.147 0 01-4.803-3.34C3.8 15.572 1 12.331 1 8.513 1 5.052 3.829 2.5 6.736 2.5 9.03 2.5 10.881 3.726 12 5.605 13.12 3.726 14.97 2.5 17.264 2.5 20.17 2.5 23 5.052 23 8.514c0 3.818-2.801 7.06-5.389 9.262A31.146 31.146 0 0114 20.408z"></path></svg> </span> &nbsp; Become a sponsor
+  </a>
   <p>
-    You can sponsor <em>publicly</em> or <em>privately</em>! As a public sponsor,
-    you'll be listed here with your GitHub avatar.
+    You can sponsor publicly or privately. As a public sponsor, you'll be listed
+    here with your GitHub avatar, showing your support for Material for MkDocs!
   </p>
 </div>
 <script>
@@ -53,6 +56,10 @@ for MkDocs Insiders.
   .tx-sponsor {
     margin: 2em 0;
   }
+  .tx-sponsor .md-button {
+    background-color: #e91e63;
+    border-color: #e91e63;
+  }
   .tx-sponsor__list {
     overflow: auto;
   }