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---
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template: overrides/main.html
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---
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# Setting up site analytics
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As with any other service that is offered on the web, understanding how your
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documentation is actually used can be an essential success factor. While
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Material for MkDocs natively integrates with [Google Analytics][1], [other
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analytics services][2] can be used, too.
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[1]: https://developers.google.com/analytics
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[2]: #using-other-analytics-services
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## Configuration
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### Google Analytics
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[:octicons-file-code-24: Source][3] · :octicons-milestone-24: Default: _none_
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After heading over to your [Google Analytics][1] account to [create a new
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property][4] in order to obtain a new tracking id of the form `UA-XXXXXXXX-X`,
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add it to `mkdocs.yml`:
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``` yaml
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google_analytics:
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- UA-XXXXXXXX-X
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- auto
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```
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[3]: https://github.com/squidfunk/mkdocs-material/blob/master/src/partials/integrations/analytics.html
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[4]: https://support.google.com/analytics/answer/1042508
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### Tracking site search
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Besides basic page views, _site search_ can also be tracked to better understand
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how people use your documentation and what they expect to find. To enable
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search tracking:
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1. Go to your Google Analytics __admin settings__
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2. Select the property for the respective tracking code
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3. Go to the __view settings__ tab.
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4. Scroll down and enable __site search settings__
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5. Set the __query parameter__ to `q`.
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## Customization
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### Using other analytics services
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[:octicons-file-code-24: Source][2] ·
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:octicons-mortar-board-24: Difficulty: _easy_
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In order to integrate another analytics service provider offering an
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asynchronous JavaScript-based tracking solution, you can [extend the theme][5]
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and [override the `analytics` block][6]:
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``` jinja
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{% block analytics %}
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{# Add custom analytics integration here #}
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{% endblock %}
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```
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[5]: ../customization.md#extending-the-theme
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[6]: ../customization.md#overriding-blocks
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### Using instant loading
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[:octicons-file-code-24: Source][2] ·
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:octicons-mortar-board-24: Difficulty: _easy_
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If you're using [instant loading][7], you may use the `location$` observable
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which will emit the current `URL` to listen for navigation events and register
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a page view event with:
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``` js
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app.location$.subscribe(function(url) {
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/* Add custom page event tracking here */
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})
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```
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Note that this must be integrated with [additional JavaScript][8], and cannot be
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included as part of the `analytics` block, which is included in the `head` of
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the document.
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[7]: setting-up-navigation.md#instant-loading
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[8]: ../customization.md#additional-javascript
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