refs: https://github.com/TryGhost/Toolbox/issues/595
We're rolling out new rules around the node assert library, the first of which is enforcing the use of assert/strict. This means we don't need to use the strict version of methods, as the standard version will work that way by default.
This caught some gotchas in our existing usage of assert where the lack of strict mode had unexpected results:
- Url matching needs to be done on `url.href` see aa58b354a4
- Null and undefined are not the same thing, there were a few cases of this being confused
- Particularly questionable changes in [PostExporter tests](c1a468744b) tracked [here](https://github.com/TryGhost/Team/issues/3505).
- A typo see eaac9c293a
Moving forward, using assert strict should help us to catch unexpected behaviour, particularly around nulls and undefineds during implementation.
refs https://github.com/TryGhost/Toolbox/issues/515
- The link redirect handled was querying database on every single frontend request causing a significant amount of unnecessary traffic
- The optimization is returning early if the incoming URL does not start with a common "r/" prefix
