diff --git a/README.md b/README.md
index aa79c868d3..e411339f6e 100644
--- a/README.md
+++ b/README.md
@@ -1,9 +1,7 @@
-
+
-
-
-
+
The project is maintained by a non-profit organisation called the **Ghost Foundation**, along with an amazing group of independent [contributors](https://github.com/TryGhost/Ghost/contributors). We're trying to make publishing software that changes the shape of online journalism.
@@ -13,53 +11,45 @@ The project is maintained by a non-profit organisation called the **Ghost Founda
- [Theme Docs](http://themes.ghost.org)
- [Contributing Guide](https://github.com/TryGhost/Ghost/blob/master/.github/CONTRIBUTING.md)
- [Feature Requests](http://ideas.ghost.org/)
-- [Dev Blog](http://dev.ghost.org)
+- [Developer Blog](http://dev.ghost.org)
**NOTE: If you’re stuck, can’t get something working or need some help, please head on over and join our [Slack community](https://ghost.org/slack/) rather than opening an issue.**
+
# Quick Start Install
-Make sure you've installed Node.js - Latest **Node v4 LTS** release is required. We don't support 0.10.x anymore, see https://dev.ghost.org/end-of-node-js-0-10/.
-For other versions [click here](http://support.ghost.org/supported-node-versions/). May contain nuts.
+First, you’ll need **Node.js v4 LTS** or a [supported version](http://support.ghost.org/supported-node-versions/).
1. Download the [latest release](https://ghost.org/developers/) of Ghost
-1. Unzip in the location you want to install
-1. Fire up a terminal
+1. Unzip, and fire up terminal
1. `npm install --production`
1. Start Ghost!
- Local environment: `npm start`
- On a server: `npm start --production`
1. `http://localhost:2368/ghost` :tada:
-More [install docs](http://support.ghost.org/installation/) here in case you got stuck.
+More [install docs](http://support.ghost.org/installation/) here in case you get stuck.
+
+
-# Developer Install (from git)
+# Developer Install
-Install Node.js. (See [Supported Node.js versions](http://support.ghost.org/supported-node-versions/))
-
-```bash
-# Node v4.2+ LTS - recommended
-# Node v6.5+ and v0.12.x - supported
-#
-# Choose wisely
-```
-
-Clone :ghost:
+This is for if you want to hack on Ghost core. First, you’ll need **Node.js v4 LTS** or a [supported version](http://support.ghost.org/supported-node-versions/). Then:
```bash
git clone git://github.com/tryghost/ghost.git
cd ghost
```
-Install grunt. No prizes here.
+Install grunt
```bash
npm install -g grunt-cli
```
-Install Ghost. If you're running locally, use [master](https://github.com/TryGhost/Ghost/tree/master). For production, use [stable](https://github.com/TryGhost/Ghost/tree/stable). :no_entry_sign::rocket::microscope:
+Install Ghost
```bash
npm install
@@ -71,34 +61,28 @@ Build the things!
grunt init
```
-Minify that shit for production?
+Start your engines
```bash
-grunt prod
+grunt dev
```
-Start your engines.
+Congrats! You made it. BTW you can also just `npm install ghost` if you're into that sort of thing. NPM aficionados can also read up on using [Ghost as an NPM module](https://github.com/TryGhost/Ghost/wiki/Using-Ghost-as-an-npm-module). More general [install docs](http://support.ghost.org/installation/) here in case you got stuck.
-```bash
-npm start
-
-## running production? Add --production
-```
-
-Congrats! You made it. BTW you can also just `npm install ghost` if you're into that sort of thing. NPM aficionados can also read up on using [Ghost as an NPM module](https://github.com/TryGhost/Ghost/wiki/Using-Ghost-as-an-npm-module).
-
-More general [install docs](http://support.ghost.org/installation/) here in case you got stuck.
+
# Deploying Ghost
-
+
-Save yourself time and headaches with our fully managed **[Ghost(Pro)](https://ghost.org/pricing/)** service. Deploy a new instance of Ghost in a couple of clicks running on [DigitalOcean](https://digitalocean.com)’s rock solid infrastructure, with a worldwide CDN thrown in at no extra charge.
+The easiest way to deploy Ghost is with our official **[Ghost(Pro)](https://ghost.org/pricing/)** managed service. You can have a fresh instance up and running in a couple of clicks with a worldwide CDN, backups, security and maintenance all done for you.
-All revenue from **Ghost(Pro)** goes to the Ghost Foundation, the non-profit org which funds the maintenance and further development of Ghost.
+Not only will it save you [many hours per month](https://ghost.org/ghost-pro-vs-self-hosting/), but all revenue goes to the Ghost Foundation, which funds the maintenance and further development of Ghost itself. So you’ll be supporting open source software *and* getting a great service **at the same time**! Talk about win/win. :trophy:
-[Other options](http://support.ghost.org/deploying-ghost/) are also available if you prefer playing around with servers by yourself.
+[Other options](http://support.ghost.org/deploying-ghost/) are also available if you prefer playing around with servers by yourself, of course. The freedom of choice is in your hands.
+
+
# Staying Up to Date
@@ -107,9 +91,9 @@ When a new version of Ghost comes out, you'll want to look over these [upgrade i
You can talk to other Ghost users and developers in our [public Slack team](https://ghost.org/slack/) (it's pretty awesome). We have a public meeting every Tuesday at 5:30pm UK time.
-New releases are announced on the [dev blog](http://dev.ghost.org/tag/releases/). You can subscribe by email or follow [@TryGhost_Dev](https://twitter.com/tryghost_dev) on Twitter, if you prefer your updates bite-sized and facetious.
+New releases are announced on the [dev blog](http://dev.ghost.org/tag/releases/). You can subscribe by email or follow [@TryGhost_Dev](https://twitter.com/tryghost_dev) on Twitter, if you prefer your updates bite-sized and facetious. :saxophone::turtle:
-:saxophone::turtle:
+
# Copyright & License