diff --git a/ghost/admin/app/components/dashboard/resources/explore-feed.hbs b/ghost/admin/app/components/dashboard/resources/explore-feed.hbs
index f6e7ea36b9..e57639e8ce 100644
--- a/ghost/admin/app/components/dashboard/resources/explore-feed.hbs
+++ b/ghost/admin/app/components/dashboard/resources/explore-feed.hbs
@@ -7,7 +7,7 @@
                 {{/if}}
             </h4>
             <div>
-                <a href="https://ghost.org/explore/" target="_blank" rel="noopener noreferrer">Browse all</a>
+                <a href="https://ghost.org/explore/?ref=admin" target="_blank" rel="noopener noreferrer">Browse all</a>
                 <LinkTo @route="explore.connect" class="gh-dashboard-explore-add">Add your site to Explore</LinkTo>
             </div>
         </div>