diff --git a/apps/admin-x-settings/src/components/settings/membership/portal/SignupOptions.tsx b/apps/admin-x-settings/src/components/settings/membership/portal/SignupOptions.tsx
index 3e4425ff14..2f7614467e 100644
--- a/apps/admin-x-settings/src/components/settings/membership/portal/SignupOptions.tsx
+++ b/apps/admin-x-settings/src/components/settings/membership/portal/SignupOptions.tsx
@@ -61,7 +61,7 @@ const SignupOptions: React.FC<{
 
     if (localTiers) {
         localTiers.forEach((tier) => {
-            if (tier.name === 'Free') {
+            if (tier.type === 'free') {
                 tiersCheckboxes.push({
                     checked: (portalPlans.includes('free')),
                     disabled: isDisabled,
diff --git a/apps/admin-x-settings/src/components/settings/membership/tiers/TierDetailModal.tsx b/apps/admin-x-settings/src/components/settings/membership/tiers/TierDetailModal.tsx
index 8fe1b042cc..6449b3b32c 100644
--- a/apps/admin-x-settings/src/components/settings/membership/tiers/TierDetailModal.tsx
+++ b/apps/admin-x-settings/src/components/settings/membership/tiers/TierDetailModal.tsx
@@ -1,6 +1,7 @@
 import NiceModal, {useModal} from '@ebay/nice-modal-react';
 import React, {useEffect, useRef} from 'react';
 import TierDetailPreview from './TierDetailPreview';
+import useFeatureFlag from '../../../../hooks/useFeatureFlag';
 import useSettingGroup from '../../../../hooks/useSettingGroup';
 import {Button, ButtonProps, ConfirmationModal, CurrencyField, Form, Heading, Icon, Modal, Select, SortableList, TextField, Toggle, URLTextField, showToast, useSortableIndexedList} from '@tryghost/admin-x-design-system';
 import {ErrorMessages, useForm, useHandleError} from '@tryghost/admin-x-framework/hooks';
@@ -25,6 +26,8 @@ const TierDetailModalContent: React.FC<{tier?: Tier}> = ({tier}) => {
     const handleError = useHandleError();
     const {localSettings, siteData} = useSettingGroup();
     const siteTitle = getSettingValues(localSettings, ['title']) as string[];
+    const hasPortalImprovements = useFeatureFlag('portalImprovements');
+    const allowNameChange = !isFreeTier || hasPortalImprovements;
 
     const validators: {[key in keyof Tier]?: () => string | undefined} = {
         name: () => (formState.name ? undefined : 'You must specify a name'),
@@ -189,7 +192,7 @@ const TierDetailModalContent: React.FC<{tier?: Tier}> = ({tier}) => {
         <div className='-mb-8 mt-8 flex items-start gap-8'>
             <div className='flex grow flex-col gap-8'>
                 <Form marginBottom={false} title='Basic' grouped>
-                    {!isFreeTier && <TextField
+                    {allowNameChange && <TextField
                         autoComplete='off'
                         error={Boolean(errors.name)}
                         hint={errors.name}
diff --git a/apps/portal/src/utils/helpers.js b/apps/portal/src/utils/helpers.js
index eaaffa2a18..19dd9d716b 100644
--- a/apps/portal/src/utils/helpers.js
+++ b/apps/portal/src/utils/helpers.js
@@ -450,11 +450,13 @@ export function getFreeProductBenefits({site}) {
 }
 
 export function getFreeTierTitle({site}) {
-    if (hasOnlyFreeProduct({site})) {
+    const freeProduct = getFreeProduct({site});
+
+    if (freeProduct?.name === 'Free' && hasOnlyFreeProduct({site})) {
         return 'Free membership';
-    } else {
-        return 'Free';
     }
+
+    return freeProduct?.name || 'Free';
 }
 
 export function getFreeTierDescription({site}) {